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Uncover a world of chocolate delights and enjoy a fascinating, fun-packed day out at Cadbury World. Watch chocolatiers at work, learn how your favourite confectionery is made, and add your favourite treat to a delicious pot of warm melted Cadbury Dairy Milk. Discover the origins of the cocoa bean deep in the Aztec Jungle before jumping onboard the magical Cadabra ride and doodling your name in liquid chocolate.
Plus, join Freddo and a whole host of Cadbury characters as they whisk you away on an adventurous journey in the 4D Chocolate Adventure cinema experience, complete with motion seats! Dive into a bowl of liquid Cadbury Dairy Milk, ride the Crunchie Rollercoaster and take to the skies in a Cadbury Creme Egg airship piloted by the Caramel Bunny. There’s so much to see and do for the whole family as you discover the amazing world of Cadbury!
Wheelchair accessible
Infants and small children can ride in a pram or stroller
Public transportation options are available nearby
Transportation options are wheelchair accessible
All areas and surfaces are wheelchair accessible
Suitable for all physical fitness levels
For a full refund, cancel at least 24 hours before the scheduled departure time.
4D Chocolate Adventure cinema experience
Entry ticket to Cadbury World
Cadabra ride
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Cadbury World
Discover the origins of the cocoa bean deep in the Aztec Jungle before jumping onboard the magical Cadabra ride and doodling your name in liquid chocolate.
493 đánh giá
Tổng số đánh giá và xếp hạng từ Viator & TripAdvisor
robbt2016,
4 thg 11, 2025
- Review from Tripadvisor
Genuinely surprised Merlin are happy to put their name to this - it falls woefully short of what you'd expect from a Merlin attraction. We realised at the end of our tour that the chocolate they give you at the entrance is an apology for what you're about to be put through. Granted, we visited on a Saturday during half-term - so it would be unreasonable to expect it to be anything but busy; however, the queuing was such that it became on ongoing joke amongst our group as the day went on - as we genuinely did almost nothing but. The attractions appear not to have been updated since the 1990s - it's clear from the holgraphic tech & videos. & if that much wasn't already obvious, the animatronic gorilla is perfectly representative of what the attraction on the whole has to offer - it's SO BAD that it left my wife & I in stitches, whilst our kids were utterly bewildered. The most frustrating part of the visit was queuing for approx. 30 minutes at the end of our tour for the ride, only to be sent on our way before we had a chance to ride it. Half-way through the wait an enthusiastic member of staff started hyping up the queue for it, trying to buy time for the engineers tried to fix a fault. After another 15 minutes of waiting, they simply ushered us out repeating "sorry guys". We couldn't believe they didn't at least offer the kids a bag of buttons or something as a consolation. The one positive I can pinpoint was the 4D cinema experience, unfortunately it wasn't enough for me to speak well of the visit. A return visit will forever more be a threat of punishment when the kids are acting up - "if you don't stop that, we'll go back to Cadbury World". Haven't uploaded photos with my review, as I feel pictures of posing kids smiling would be misleading - given how happy they were to go home at the end of the day!
jennhI8302DW,
3 thg 11, 2025
- Review from Tripadvisor
I don't often write reviews but in this instance I felt it was very necessary. I took my 9 year old granddaughter to Cadbury world last week during school half term. What a nightmare it was!! And there is no excuse for it being 'half term' and therefore very busy. Tickets for the two of us were £48.00. Extortionate for this truly terrible experience. We went with high hopes for a fun day out and came away so disappointed. It was so bad I am inclined to boycott cadbury's chocolate in protest! How a business like Cadburys can take advantage of people in the way it does at this "Cadbury World' is beyond shocking. Long queues in tired dark hallways and down equally dark stairwells with nothing much to see at the end of it except more crowding and mediocre 'experiences'. The people who set this 'World' up should be ashamed of themselves! Cadbury's (or Merlin?) have enough monies in their coffers to have a wonderful bespoke building for the 'World' and to put on a truly extraordinary experience for the public but instead they choose to give a mediocre half hearted experience to the very compliant English public! Shameful!!
rock 30,
2 thg 11, 2025
- Review from Tripadvisor
Money making disgrace. Completely oversold vs capacity. Chaotic queuing to get in, eventually getting through about half hr late and shoved a bunch of chocolate bars. We were like cattle being moved from one section to the next - each section starting with a long queue to get through. Didn’t see any elements of the actual factory. Queued for ages for a chocolate pot but then the machine broke so got a pot of chocolate buttons. 4D cinema was quite good, but had nearly given up the will to live having queued for another 20-30 minutes to get in. Basically spent a whole afternoon queuing for a mediocre experience. Couldn’t wait to get out of there
djms999,
2 thg 11, 2025
- Review from Tripadvisor
As soon as you exit the first sit down screen show you experience the first crowd control issue...there are many more! Staff advise to move along to the demo taking place. This is in a corner where no more than 10 people can see, there must be 50 people at a time leaving the cinema. There is a screen but you cant hear a thing so no idea whats going on. Once this is done you immediately have a 50 min Q for the tiny free chocolate while they try and sell you teapots. The trip has literally just started and folk have had enough. Could be managed so much better, dont remember it being this bad years ago. Too expensive for what it is, will not return
emmapZ2931LH,
1 thg 11, 2025
- Review from Tripadvisor
As a local who’s been to Cadbury World more times than I can count (probably around 20, many as a secondary school teacher), I’ve always thought of it as a solid, good-fun day out. Sadly, this was my first visit since Merlin took over, and I can only describe the experience as a masterclass in queuing. From the moment we arrived, it was clear the theme of the day was “waiting.” There was nowhere to park, followed by a queue to enter, which we were finally allowed to join 15 minutes after our booked entry time because the crowd was so huge. Inside? Queues for every exhibit, queues to squirt a blob of chocolate on a surface, queues to get in a lift to join another queue to watch the 4D movie (which, impressively, hasn’t changed since before my students were born). It was 90 minutes of being herded like cattle through a variety of dismal and dated attractions. The magic, sadly, has melted away, replaced by a long, looping line of frustrated families wondering if they’ll ever see daylight again.
CGTFW,
1 thg 11, 2025
- Review from Tripadvisor
We all were excited to go to Cadbury World. It was very busy as it was half term. Even so we moved through the different activities relatively quickly... the reason being that they were small. Everyone was friendly and knowledgeable. So the first thing was that we got some free chocolate. Great but no dark choclate (my preferrence) or dairy free. We then went into the history of chocolate bean coming to Europe. Very interesting but brief and the tech was old. There was signing on the screens, but no subtitles. So parts you could not hear what was being said. There was a tempering demo but no screen and the area was too small so if you were behind the kids you could not see so we moved on. The Tasting room, great to see the artisans at work, and you got to taste chocolate with toppings of your choice. Unfortuntely no dark or dairy free. I tried a bit and the sugar content was eyewatering. The 4D experience was old animation (those old enough to remember dusty bin) with the seats moving. No signing or subtitles. No chocolate smells to tempt. When we came to the make your own chocolate design, you could not take it away with you. (There is spray that freezes choc really fast so at least you could take way your creation). It this point we were waiting to do this and was chatting to the staff. We found out that Cadburys had lost the rights to Willy Wonker. What a lost opportunity. You can imagine the amazing scenes and staging. The exhibition which local resident collected numerous items of Cadburys history was very interesting, but again the exhibition was old style. There was a 5min Chocolate quest ride, shooting range ! I thought there would be another exhibit of some sort about the future and sustainability of chocolate, and of Cadburys as a compny. No nothing. So into the shop. I looked for dark choc and dairy free. There were a few dark chocs but no dairy free. All at good prices. The kids gifts were overpriced. We did not see anyone dressed up as freddo, the chocolate bunny, of even a chocolate creme egg. My background is in advertising, graphics, and design. My husband is in History, Historic Building and Leisure Sector and the kids in the eating of chocolate sector. So we were dissapointed. we did not care or feel invested. We wanted to be excited and invested but I had nothing to take away from it except that we do care and what a missed opportunity.
bigsue 981,
1 thg 11, 2025
- Review from Tripadvisor
Overpriced and unfortunately lots of queueing. It has lost its Cadbury magic, which was a shame. Wouldn't go back and left a bit sad!! The cafe was overpriced and not really that special!!


320damianl,
29 thg 10, 2025
- Review from Tripadvisor
Do you like standing about? Then have we got an experience for you! You can stand around for ages before you go in to pick up your chocolate bars. You then stand about waiting for your children’s turn to look at the 1980s displays. You then stand around watching a short movie. There is the some wandering around but DO NOT WORRY! You will be queuing for a lot of chocolate while someone upsells you some toot and then you will queue again to spray some chocolate on a marble surface. If you still want some more queuing then round the corner you can queue for the 4D show and then queue again for the ride. By this time you are probably annoyed and want to get out quickly and miss the Bournville part but they have thought of everything.. you get to queue to get out because what you didn’t realise is that the queue was to look at the overpriced pictures of you looking unhappy in a ride because of the queuing. And finally a queue for the shop to get some chocolate. Wow. I bet you all can’t wait to go. Joking aside, it would have been great without all of the queuing and time to really enjoy it.
D5252ZOclareh,
29 thg 10, 2025
- Review from Tripadvisor
It was truely a Choc-tastic day. We got so much free chocolate included in price. It wasn't too busy day we went in a half term which is very good. Has big outdoor playground and is a great family fun place. Recommend!
viviennec512,
28 thg 10, 2025
- Review from Tripadvisor
Just visited with my granddaughter. Although she enjoyed a lot of the tour she was very disappointed not to get a reward at the end of the chocolate experience ride as the website promises and £15 for the ride photo was outrageous. The spooky Halloween show was fun and she also enjoyed the play parks. However it certainly wasn't worth the £72 it would have cost us had we not had a pass.
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